The Queen Victoria market was abuzz with shoppers and tourists alike this steamy Melbourne day. What a magnificent experience it provided for us as we studied what makes this Melbourne icon a great place to visit.
Surveying the shoppers revealed that locals love the range and quality of the fresh food that is available, whilst tourists came for the atmosphere. A Texan couple pronounced the markets lived up to their expectations.
Some survey questions enquired about shopper motivations, others focused on favourite stalls. We enjoyed talking to the people and finding out what they thought. We asked:
Did the markets meet shoppers’ needs?
Were shoppers happy with the idea that the markets would be developed into a shopping centre and apartments?
Did they want other stalls offering other goods or services?
It is fair to say a day at the markets provided a great day out. We used our purchasing power to buy our lunches and snacks and saw the range of persuasive techniques used by retailers. Our favourite technique was definitely the free food samples.
The chance to be a part of the markets vibe was enjoyed by us all. We declare The Queen Victoria Markets help to make Melbourne a great city to visit.